Studio IQL was contracted to design and brand five new locations for the Roots Natural Kitchen fast casual restaurants. The first location, in Charlottesville, Virginia, was an unprecedented success and is now a local institution. Roots offers grain and salad bowls with their signatures veggie and dressing combinations.
Roots is owned and operated by two young men, one from São Paulo and the other from Mexico City. The Studio’s mission is to have the interiors reflect the integrity, style and international flavor of the owners’ visions.
Painted concrete patio blocks, white quartz and cherry wood were used throughout. Custom soft seating was designed to create a welcoming atmosphere.